"Find Out Why 84% of SaaS Sales Training Programs FAIL (And What to Do About It)"

Hey Sales Leader!

You’re probably skeptical…

Do most SaaS sales training programs really fail? Unfortunately, YES! According to several widely accessible sources, between 84 and 87 percent of sales training is forgotten within 30 days of the training. As someone who’s a bit obsessed with upskilling revenue organizations, I’ve always found this a sad reality.

That’s the bad news.

But here’s the GOOD news… 

There’s a REASON most sales training fails. And if there’s an identifiable reason, then there are actions you can take to increase success and build durable new skills that last.

That’s right: There are tips, tactics, strategies, and insights you can use to make your SaaS sales training program a screaming success. 

In this guide, you’ll discover 10 reasons most SaaS sales training programs fail after successfully training well over 100 SaaS sales teams (large and small). 

I used what you’re going to discover here today to help grow a SaaS company called Gong from $200,000 to $200 million in ARR within a five year span. 

But let me tell you this: 

It was not easy getting here.

When I ran part of sales at Gong, I would pour my heart into building training programs. I often sacrificed my Sundays to work on the training decks, the program, the reinforcement activities. 

And what would happen? Not much. We’d get an initial flurry of new activity and behavior from the reps, followed by a quick dissipation of the exact new skills and behavior we were trying to establish.

After several attempts at doing this, I actually had the thought “maybe sales training just doesn’t really work” flash across my mind.

Ever been there before?

Upskilling and reskilling a sales and go-to-market organization is not for the faint of heart!

Eventually, I turned the corner. I made training, behavioral change, and skill acquisition a study. And I implemented everything I learned into building new upskilling programs. Some things worked, some things didn’t. 

Things are different today.

Very different.

I’m happy to share that eventually, I cracked the code. Things “clicked”. I found the consistent, repeatable upskilling success I had been desperately trying to put in place all those years.

The mistakes you’re going to discover in this free report were forged from trial and error. They’re battle-tested. I learned them all the hard way. In doing so, I’m hoping to save you a few years of your own trial and error. 

Eventually, I used what I learned to contribute to the growth of Gong. I joined the company at less than $200,000 in ARR ($178,000 to be exact). By the time I left five years later, we were doing well over $200,000,000 in annual revenue. And I had succeeded in one of my lifelong dreams: Build one of the most highly-skilled sales organizations on the planet, with a record-breaking number of President’s Club winners:

While I can’t teach you EVERYTHING I know in this short guide, my intention with these 12 tips is to give you a simple set of techniques that help you meaningfully move the needle on your sales organizations’ skills. 

Let’s dive into these 12 mistakes that make so many sales training programs utterly fail. 

Use these to help your sales team close more deals, grow revenue, and build a sales organization known for world-class sales excellence.