Part 3

**Welcome to the 'Master the Meltdown' Series**

The proven formula for uncovering deal-closing business pain, creating buying urgency, running recession proof demos,
and SELLING your way through the 2023 economic meltdown with blinding consistency.

Part #3: 7 Tips fo SELL to CFOs In An Economic Meltdown

Part 1

4 Word for Word Questions to Build PAIN (Jan 31)

Part 2

How to Run 'Recession Proof' Demos (Feb 3)

How to Get CFOs to Spend In 2023 (Feb 6)

Part 4

Master the Meltdown (Opens Feb 8, closes Feb 14)

CFOs have become the most important stakeholder in B2B tech today. As the economic DIPS, the CFO's scrutiny on spend RISES.

Have you seen this happening in YOUR world?

It's gotten so bad that I know one CFO who insists on approving ANY spend that reaches $3,000.00 or more.

Can you imagine that? Having to make a business case for $3-f***ing-thousand dollars?!

But that's the world we live in at the moment. Instead of fighting it, let's figure out how to sell around it.

In preparation for this Master the Meltdown series...

I interviewed six CFOs of $100,000,000 annual revenue companies.

I've been on a 'quest' to help sellers (including myself) 'figure out' how to sell to CFOs, how to get them to approve new budget.

And how to GET PAID for hell's sake!

I've also been selling IN THE TRENCHES with CFOs since April, 2020. When this economic collapse 'really' started (we built an entire PLAYBOOK for selling to the CFO at Gong -- and it WORKED like a charm. Hence the $7.2B valuation).

So let's get into it.