$497.00 USD

Control your sales cycles, stop getting derailed, and close faster. Add our Mutual Success Plan Mastery course for only $77 more!


Killing the Maybe

Learn exactly how to "systematically dismantle" your buyers' status quo and stop losing deals to "no decision" 

You’re going to get over 3 hours, 6 modules, 23 lessons, complete with exercises and examples you can use to stop getting ghosted and start increasing your influence in your deals right away.


  • The Urgency Blueprint mini course to complete your "status quo-killing" skillset.
  • The nine figure cold email templates to guarantee you have enough pipeline to use these techniques on.
  • Two examples of the $100M sales deck (plus a free training video on exactly how they work)

What People Are Saying:

Calum and John's course helped us describe the essence of our business in a way we have been trying to do for years. Their course was engaging, informative and the skills were immediately applicable.

Kevin Cummings

Our first meeting to second meeting conversion rate was something around 20%, and that was really the reason we started working with Calum and John… that’s upwards at 60% now, so we’ve definitely more than tripled it and it continues to go up.

Clark Green