From The Desk Of Chris Orlob, CEO pclub.io

Newport Beach, CA.

Dear AE,

If you’re making less than $300,000 and you’re looking to not just hit quota… but ultimately buy your freedom, then this is the most important letter you’ll read all year.

I’ll show you why in a minute.

But First, A Disclaimer:

I bet someone, somewhere once told you something like this:

“The key to sales success is ‘value selling.’

They weren’t wrong.

But I have a problem with that advice.

You don’t know exactly what it means.

And that’s a shame.

Because when you master “value selling?”

The sky’s the limit for your income.

You can make so much money that your parents think you’re dealing drugs.

I’m not kidding. You can buy your freedom.

So let me make “value selling” simple for you…

“Value selling” is only three things:

First, uncovering a painful, high-priority, quantified current state.

In other words…

A BIG painful problem that costs your buyer money.

Second, uncovering a compelling, emotional future state.

Why both?

Because “value” comes from contrast.

When you “juxtapose” a “painful today” with a "compelling tomorrow?”

Buyers will run through walls for you.

Especially when you get step three right:

Third, showcase how your solution is the bridge between painful today, and compelling tomorrow.

That’s it.

Those are the three elements of value selling.

• Painful today
• Compelling tomorrow
• Your product as the bridge

Here’s why I’m telling you this… 

Because when you master value selling? 

And unlock AE Income Velocity?

That’s your ticket to your freedom.

Most (ambitious) AEs I know want one of these in their future:

• Crush it as an AE and make gobs and gobs of cash.
• Make tons of money, save it, and invest in real estate
• Make tons of money, save it, and start a business
• Retire early and sail around Thailand (or whatever)

Let me tell you a story about how I used value selling to buy my own freedom.

How I Used “Value Selling” to Buy Freedom

When I started as an AE, my expenses were only $1,500 a month.

So I leaned in hard to grow my income to 10x that.

Every course. Every book. Every edge I could find, I studied it.

And it paid off. 

Fast.

Soon, I was making $12k-$15k a month. 

Still only $2,000 in expenses now.

For the first time in my life, I had INCOME VELOCITY.

I saved every extra dollar I could. For years.

While friends racked up $250 bar tabs every weekend?

I drank a couple beers at home with a few low-key pals.

Soon, I had my first $100,000 saved up.

Guess what I did next?

I quit my job. 

Turned off the income spigot (because I could).

And I started a business. Full time. Something I had always dreamed of.

I realized I had years worth of personal “runway” saved up, and I took advantage of that. 

​​I’ll never forget my last day on the job.

I felt like the one-eyed man in the land of the blind.

Walking the halls, I glanced around at my colleagues and thought:

“I might be the only one here who can walk away.”

I had freedom. 

They didn’t.

18 months after starting that company, I joined forces with Gong, at just $200k ARR.

The rest is history.

We grew it to $200M ARR by the time I left.

The 7-figure payday I earned there dramatically accelerated my freedom even more.

Again. Velocity.

That led me to starting pclub. 

Now we're well on our way to 8 figures in just 2 years.

Here’s why I’m telling you this, my AE friend…

Because you don’t become “dangerous” as an AE when you hit 200% of quota.

You become dangerous when:

• You scale your income
• You unlock financial freedom (read: leverage)
• You don’t grow your lifestyle (yet)

In other words:

Grow Your Ceiling. Lock Your Floor. 

Do that, and you don’t just win a trip to President’s Club.

You buy your freedom.

Congrats:

You can do whatever the hell you want.

And trust me, that feels a lot better than leasing another new car.

Imagine the peace of mind that will give you.

• You can continue crushing it as an AE, if that’s what you want.
• You can invest in real estate.
• You can buy that new something you've had your eye on.
• You can start that side business.
• You can retire and sail around Croatia or the Caribbean.
• So with all of that said, let me tell you…

Exactly What You’re Getting

These are not long, boring books or “guru systems.”

These are plug-and-play, field-tested templates you can use literally minutes from now.

So you have a proven vault to close bigger deals and unlock income velocity faster than ever before.

Yes even in a GTM crisis like this.

No fluff, no filler. 

You’ll immediately get the scripts, templates, and talk tracks you need to achieve your goals (the same ones I used to achieve 10X mine).

HERE'S WHAT YOU GET INSIDE THE 'SECRET' VAULT – BACKED BY 12,000 SUCCESS STORIES:

• 39 “HIGH INCOME” DISCOVERY QUESTIONS THAT SELL
  
  39 word for word discovery questions you can steal and use as soon as today to create and command urgency, and close more deals faster.

  Let me tell you…

   “Power questions” like these are the ultimate “freedom skill.”

  Even better news?
  
  These don’t just come from me. 
  
  Instead, these are the result of interviewing 100 of the Top 1% of AE Earners and AE Leaders on the planet.
  
  

  People like Kevin Dorsey (CRO at Finally), Kyle Norton (CRO at Owner), and dozens of proven “been there, done that” rainmakers. People who have beach houses in Costa Rica. People who who have financial freedom. People who have zero debt and sleep very, very well at night.
  

• 30 URGENCY-CREATING DISCOVERY CALL SCRIPTS
  
  Good salespeople have a good month followed by a bad month. Great salespeople have consistent, repeatable success.
  
  What separates the good from the great? Repeatability: Easy to follow frameworks that address common sales situations. 
  

  If you have a repeatable framework for each common sales scenario... you automatically achieve that elusive "repeatable success."

  In fact... Having just one new, solid framework will add 10% to your income this year according to our research and 20k case studies.
  
  No, it won't make you rich in 21 days. But each new repeatable "play" you have in your arsenal will boost your bank account.
  
  Each one compounds over time — stacking into serious income.
  
  Many of our students have exceeded 200% of their number by following these frameworks (among other things). 

• PLUG AND PLAY EMAIL TEMPLATES
  
  Want to know a dirty little secret that separates good AEs from great ones?
  
  Here it is…
  
  Good AEs uncover business pain, and then stop “using” it.
  
  Great AEs use that business pain as a “throughline” through the rest of the sales process.
  
  This anchors your buyer in a way that leads to results. Fast.
  
  These email templates?
  
  They’re post call emails you can send that drill the pain into your buyer’s psyche (without being high-pressure or annoying about it).
  
  Best part? They’re ready to go.
  
  You can use them minutes from now.
  
  Got a call on your calendar today or tomorrow?
  
  You’ll want these.

• THE VALUE SELLING PRECALL DEMO BUILDER 
  
  

  You're just ONE framework away from earning $10,000 to $100,000 more per year. 

  It's the best way to "print money" as a sales professional. 

  Most AEs run “point and click” feature tours. Their buyers “zone out” and check Tiktok. It feels like you’re talking at a wall.
  
  There are only nine proven steps to plan and build demos that close deals, and they work together in perfect synergy when applied in the right order.​
  
  You'll get the exact 8-part equation for deal-closing sales demos that drives this entire system. You'll instantly understand it so you can apply it to your sales process today.​
   
• 14 DEMO QUESTIONS THAT SELL
  
  Packed into one, printable cheat sheet.
  
  I already told you that you get 39 income-boosting discovery questions that sell.
  
  But what about questions during the demo!?
  
  That’s what so many AEs miss.
  
  These questions will drive engagement.
  
  Engaged buyer = soon-to-be customers.
  
  No more “flat” demos that feel like you’re talking to a wall.
  
  Plus… 
• 30 “OUT OF THE BOX” INCOME-BOOSTING DEMO SCRIPTS
  
  Not just questions…
  
  But exactly what to say (and when) to run value demos that sell.
  
  Remember that last point-and-click demo that got you ghosted? That’s about to be a thing of the past.
  
  Here’s the truth: Most AEs give product demos. The top 1% deliver value demos.
  
  99% of AEs run product demos. The 1% run value demos — and win more because of it.
  
  When you start doing value demos?
  
  You’re that much closer to buying your freedom.
• THE BULLET PROOF BUSINESS CASE TEMPLATE
  
  AH. The final “cherry” on top of value selling.
  
  A business case that makes CFOs say “YES.”
  
  Those are so rare, and most AEs can’t do it.
  
  But when you deliver a business case that sells?
  
  Your product commands funding, budget, and even desire… yes, even from CFOs.
  
  You’ll get a word-for-word template that’s been proven… over and over and over to get C-Suite execs to “green light” your deal.
  
  All you have to do is fill in the “blanks” with your product’s details. 

All in all… you get:

An Advanced System of Proven Templates Designed to Close Customers and Buy Your Financial Freedom

When you start using these templates?

Your W2 is no longer a cage. 

It’s an optional income stream. 

You can choose to keep it, lean into it, or kick it to the curb and go all-in on yourself.

That, my friend, is freedom.

Freedom to work because you want to. Not because you have to.

Freedom to start a business, buy a business, or invest in real estate.

Freedom to secure your family for generations.

Freedom to spend a week walking the white sand beaches of Hawaii.

Freedom to wake up and watch the morning mist rise over the mountains of Scotland.

Freedom to take your wife, husband (or whatever) to eat lunch on those cool sidewalk cafes in Paris, overlooking the Rue St. Jacques while sipping an espresso.

That’s what you have waiting for you when you:

Grow Your Ceiling. Lock Your Floor.

These templates can’t lock your floor for you. That part’s on you

But they can help you grow your ceiling and buy your freedom sooner than other people can even dream about. 

Who This Is For: Ambitious AEs Only

✅ AEs stuck between $100K and $250K and ready to break through

✅ Ambitious AEs who want to buy freedom, not just hit quota

✅ AEs tired of relying on talent alone — and ready to run a system

✅ AE who are one framework away from their next income bracket

Does that sound like you?

If so… 

Here’s Exactly What to Do Next:

The cost of The AE Income Velocity Vault is only $29.

That’s less what you spend for lunch at Chipotle (at least, if you’re like me and ask for extra guac!)

As soon as you place your order today, you'll be sent an email with the download link where you can immediately get all 9 templates.

From there you can download the templates and use them to boost your income in just a few minutes from now.

Just imagine...

You’re just minutes away from downloading 9 templates packed with word-for-word scripts, talk tracksm email sequences, business case briefs, and demo builders that have closed over $100M in sales deals.

Oh, and in case you're wondering …

Yes, There Is One Catch...

The $29 is our “initial launch price.”

Once this initial rollout is done?

We’re changing the price to $99.

So if you place your order today… you secure an 70% off discount (guaranteed).

(Hey, remember when I said I can’t help you “lock your floor”? I guess I can!!)

You also get all nine templates if you order now.

Two of these templates are BONUSES:

• The Underground Discovery Scripts
• The Underground Demo Scripts

We’re taking those bonuses down in just a few days.

So I’d suggest you grab your copy of the AE Income Velocity Vault now.

If there’s one thing I know about AEs who earn their freedom, it’s this:

They act.

They pursue their freedom with urgency.

There’s none of this “I’ll wait until tomorrow.”

In fact, there was once a university study that showed the single common trait of AEs that earn $611,000 a year (or more):

“Speed to action.”

The Boldest Guarantee In The World

I 100% Guarantee you'll love these templates or I'll return your $29 and let you keep the templates anyway.

Just email [email protected] and I'll give you back your $29 with no questions asked.

I’m putting my best foot forward.

That’s as close to a “no brainer” as I can get, amigo.

This Is Truly A Limited Offer So Claim Access Now Before It’s Gone

Here’s Everything You Get:

✅ 39 High-Income Discovery Questions

✅ 30 Urgency-Creating Discovery Call Scripts

✅ Plug-and-Play Email Templates to “Cement Value”

✅ The Value-Selling Pre-Call Demo Builder

✅ 30 Scripts for “Value Demos” That Sell

✅ 14 Demo Questions That Boost Income

✅ The Bullet Proof Business Case Template

And again, over 12,000 sellers have already profited from this. 

So it's been tested and perfected for you to implement into your sales cycle on repeat.

Click here to get the vault now and SAVE 70% OFF the retail price:

  ✅ Get Instant Access
Secure the 70% discount + Bonuses before it expires
(First 500 Only)

Thanks for taking the time to read this letter and I look forward to hearing from you soon.

Success loves speed,

Chris Orlob
CEO, pclub.io

P.S. One more quick thing…

I’m including one more “fast action” bonus. 

Like I said, The AE Value Selling Vault is not for the “typical” AE.

I’m only trying to offer this to the top 10% of ambitious AEs.

Those are the kind of people I like in my orbit. 

If you’ve read this far, I suspect you’re one of them.

So here’s the deal:

For the first 500 people who order The AE Value Selling Vault:

I’m including the exact 159 slide training deck I use to teach Value Selling.

In fact, it’s the exact deck I used to create one of the most popular pclub.io courses and close hundreds of millions in SaaS & Tech deals:

Getting Beyond Surface Level Discovery

You don’t get the course for free (you’d have to sign up for pclub.io for that).

But I’ll give you the next best thing: my exact slide deck.

Yours free – $0.00. Just for taking action now.

Like I said: A fast action bonus for AEs who (like me) hate waiting for more success. 

Once we hit 500?

I’m taking this bonus down, gone, gone forever and never to be given away again. 

Go grab your AE Income Velocity Vault now and get this special, one-time-only bonus as my gift to you for being part of the pclub community. 

I look forward to helping you buy your freedom.